Ad Revenue Index - optAd360.com

Ikuti tren terkini dari penghasilan iklan programatik

Sebagai Publisher, Anda pasti pernah mengalami fluktuasi pendapatan yang sulit dipahami. Kami tahu betapa pentingnya bagi perkembangan bisnis Anda, memahami perubahan pendapatan yang tiba-tiba, dan yang terpenting, mengenali faktor-faktor yang memengaruhinya. Gunakan Ad Revenue Index untuk melacak tren pengeluaran global pengiklan dan membandingkan keuntungan Anda dengan mereka.

Indeks didasarkan pada rata-rata harian RPM (Revenue Per Mille), dengan level tertingginya ditandai dengan 100. Setiap kutipan harian RPM disajikan dalam skala dari 1 hingga 100 secara proporsional dengan hari dengan RPM tertinggi yang dicapai. Menginterpretasikan pendapatan iklan programatik dengan data dari Ad Revenue Index, Anda dapat mengantisipasi tren pasar dengan lebih baik dan mengambil tindakan yang tepat.

Apa itu RPM?

RPM (Revenue Per Mille) menunjukkan pendapatan yang diperoleh dari semua unit iklan di website Anda dalam skala 1000 tampilan halaman. Ini dihitung dengan membagi keuntungan total dari semua iklan Anda dengan jumlah tampilan halaman, lalu mengalikan hasilnya dengan 1000. Oleh karena itu, RPM halaman mengukur pendapatan iklan Anda secara keseluruhan per 1000 tampilan halaman.

Apa itu eCPM?

eCPM (Effective Cost Per Mille) menampilkan harga rata-rata yang bersedia dibayar pengiklan untuk 1.000 tayangan iklan di situs web Anda. Ini dihitung dengan membagi total pendapatan iklan dengan jumlah tayangan iklan dan kemudian mengalikan hasilnya dengan 1000. Sementara RPM halaman mempertimbangkan pendapatan dari semua upaya periklanan, eCPM hanya menunjukkan harga yang ditampilkan di ruang iklan yang tersedia.

Mengapa Ad Revenue Index didasarkan pada RPM situs web dan bukan eCPM?

RPM digunakan untuk memperoleh indeks karena mengandung lebih banyak data penghasilan daripada eCPM. RPM halaman menunjukkan pendapatan dari semua format iklan di situs web Publisher , sementara eCPM hanya menghitung rata-rata harga slot iklan yang berhasil diisi.

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